Yet the increase in obesity, Type 2 diabetes, and high blood pressure in the US over the last few decades can be linked to excessive salt, sugar, and fat, and indicates that self-control is not sufficient or not occurring at all. According to the food industry, the onus is on individual consumers to control excessive eating. The taste, convenience, and often low cost of processed food drives consumers to eat more and buy more. Through his research and interviews, Moss found that US food manufacturers load up processed food with salt, sugar, and fat to reach what they call the optimal mouthfeel and blisspoint. In 2013, investigative reporter Michael Moss came out with his bestselling book, Salt, Sugar, Fat - How the Food Giants Hooked Us. Resisting processed food might be less a matter of willpower than a fight with addiction similar to tobacco, according to Michael Moss in his new book, Hooked- Food, Free Will, and How the Food Giants Exploit Our Addictions.
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