We have in our minds a particular, biological notion of what “contagiousness” means. That word reminds us of the common cold, something more dangerous like HIV and Ebola, or even the ongoing COVID-19 pandemic. The Three Principles & Three Rules of Epidemics What can we do to deliberately start and control positive epidemics of our own?.Why is it that some ideas start epidemics and others don’t?.The point of all of this is to answer two simple questions that might help us accomplish success in our lives. The tipping point is that one dramatic moment in an epidemic where everything can change all at once. Ideas, products, messages and behaviours spread just like viruses do. What exactly triggers the emergence of fashion trends, the ebb and flow of crime waves, or the phenomena of “word of mouth”? Gladwell suggests that the best way to understand any of these is to think of them as epidemics. The Tipping Point is about understanding the notion of virality.
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